Graphic standards examples

Here is a link to Fedex's Graphic Standards Manual.
http://www.fedexidentity.com/guidelines/FedEx_Guidelines.pdf

And here is a site with additional links, some better than others (this is where the FedEx link came from).
http://www.identityworks.com/tools/guidelines_and_standards_manuals.htm

Some callouts from the above link:
http://www.flysfo.com/web/page/brand/identity/typography.html
http://brandguide.novozymes.com/WorkingIn/Design+guidelines/Typography
http://www.wiley.com/WileyCDA/Section/id-301702.html
http://www.si.edu/silogo/

** Keep this simple, don't let it distract you too much from the focus of the project which is your booklet. Think about how you want type to work with this media campaign, any additional colors, any graphic elements, sizes of elements, formats, etc. One way you may want to approach this is to design your booklet and let that design determine your guidelines. For example, if you choose two fonts to use for the entire booklet then list those two fonts in your design guidelines as the ones to use throughout the media campaign.