Graphic standards examples

Here is a link to Fedex's Graphic Standards Manual.
http://www.fedexidentity.com/guidelines/FedEx_Guidelines.pdf

And here is a site with additional links, some better than others (this is where the FedEx link came from).
http://www.identityworks.com/tools/guidelines_and_standards_manuals.htm

Some callouts from the above link:
http://www.flysfo.com/web/page/brand/identity/typography.html
http://brandguide.novozymes.com/WorkingIn/Design+guidelines/Typography
http://www.wiley.com/WileyCDA/Section/id-301702.html
http://www.si.edu/silogo/

** Keep this simple, don't let it distract you too much from the focus of the project which is your booklet. Think about how you want type to work with this media campaign, any additional colors, any graphic elements, sizes of elements, formats, etc. One way you may want to approach this is to design your booklet and let that design determine your guidelines. For example, if you choose two fonts to use for the entire booklet then list those two fonts in your design guidelines as the ones to use throughout the media campaign.

Design guide for print

Here are some guidelines to follow when creating and preparing digital files for print. This site also has some other helpful tips.

A couple of color sites

Here are a couple of color sites you might find helpful for your project.
"COLOURlovers.com"
"Apple Hot Topic: Color"

thumbnails fr. LaMarr

Sorry I'm running late guys but here's a few thumbnails of the logo. Hope you like.

Peer Evaluation Form

The Peer Evaluation Form is available at our class website. Grade your fellow team members as well as yourself (use only one form to grade yourself, no need to write your personal evaluation on each form).

C Magazine mechanical requirements

"http://www.quadarm.com/publisher_sites/c_magazine/mechanical.asp"

Creative review

Once the project is in the works, it helps to step back and conduct a review of the project's direction and goals. Some things to consider are:

- is the product or service being addressed?
- are the objectives clear?
- is your creative direction and solution memorable and believable?
- is the budget still intact, and how far can you develop the design within its constraints?

Another aspect for creative planning is to create a cooling off period. Set aside the project and go on to something else. This will give you a fresh set of eyes when you return to your project. You will also be able to determine if its solution is still clear, strong, and memorable. Keep in mind however that it is seldom a good idea to make drastic changes at this stage of the process since too much time and money have already been invested in your current direction.

(adapted from Clay Duval's course notes)

Week 4 pre-pre-critique

This week, Wednesday, we will hold a pre-pre-critique. This can be an on-screen presentation. It's a chance to work out any bugs and such prior to the graded pre-critique next week.

LaMarr's page layout thumbnails

minutes from July 18th

Minutes Taken From Wednesday’s Meeting July 18, 2007

Recap of Tuesday’s Meeting: we discussed rules (monthly and not orderly), template, cover page, font selections for front cover, presentation plans, content of page assignments, and we came up with a tagline.

We were then asked by the instructor to relax and think about timeline check points (which are due to be reported at the end of the week).

Matt then gave the group some presentation tips:

1. Make sure What, When, and where is right on track
2. Examples and scenarios were also given.
3. The presentation should reflect customer relations.
4. We should control the client as opposed to vice verse.
5. If push comes to shove and we run out of info to discuss, recap, use examples, and know your information.
6. People pay attention to first third and the last third of presentation.
7. Lecture up front, answer questions in the middle and show examples during the final 1/3 of the presentation.
8. Questions should be delayed to appointed time in order to preserve time.

We then brainstormed about the key points of the presentation:

1. Project Scope Confirmation
2. Product Type
3. Role Defintition / Individual Strengths
4. We Picked a Project Manager
5. Timeline Creation
6. We checked against the scope rules
7. Strategy by timeline and role
8. Started to conceptualize
9. Compound against competition (Infield – Library)
10. Created Template
12. Publishers Guidelines
13. Created Market and Theme
14. Created content to timeline


The group discussed Scope, Milestone Chronology, and Highlights of Key Deliverables in more detail.

Scope: Our understanding of the task
Milestone Chronology: Highlights of week #1 and Week #2, in order.
Highlights of Key Deliverables which were: Timelines, Thumbnails, Cover Layout Templates, and a Content Directions plan.

Product Research was discussed as well as the order of progress.
The Order of Progress:
1. Roles
2. Product Research
3. Timeline
4. Theme
5. Page by page Content Assignments
6. Thumbnails(16 pages)
7. Content Directional Plan
8. Layout Templates
9. Cover Mockup
10. Publishing Rules
11. Target Market

The Team then discussed the contents of the presentation topic summary which consisted of:
1. High Level Next Steps – short term and long term
2. Include the answer to the question “Are we on track?”

We read objectives as posted on the blog.
Covers were reviewed. Suggestions of completed content by Monday were made.
Version two of the cover assignment was considered. Monday Kathy will bring more thumbnails of front cover.
Class was dismissed.

Debra's Thumbnails - continued

Debra's Thumbnails

Week 3 blog

This is the thread for week 3

Jon's thumbnails

Week 2's blog

This is the blog for week 2 in Design Production Team.

test

test

You can post...

...looks like nearly everyone is in as a contributor. As a contributor, you can create new posts. So let's move beyond commenting of the first post and make some new ones.

This Monday, I would like you to create a new post about your thumbnails (attach a scan), masthead plan, and generally discuss the state of the project. One team member can create the post and the rest of the team can add to it with comments.

By the way, your page content plan looks good. Matthew may have discussed this with you already but you might want to find your strengths in terms of typography, layout, image selection or creation, color, etc. Someone may be the best choice to handle the typograpy, someone else may have the strongest layout skills, and so on. Matthew, let me know if you've steered them this way or otherwise or if anyone has suggestions or questions relative to individual responsiblities. Also, make sure someone (or everyone) is documenting and archiving all of the materials related to the project.

Welcome...

...to our class blog. Respond to this post with your name along with your preferred email address to let me know you're here (click the gray "Comments" word below this post).

A link to this blog is at our online class site, "http://obrienart.com/ai/dpteam/dpteam.html".

Feel free to send me an email if you have any questions, jrobrien@aii.edu, or jim.o@mac.com.